Music Marketing Blog Post #2

After discovering that we had to research indie rock music we started to do research on other rock bands in order to get a better sense of what we should make our video about as well as for the marketing campaign. After we finished researching for the campaign we started to work on both the marketing campaign as well as the storyboard for the music video. We also gave each other emails as well as phone numbers in order to create a chat and also to share the Canva link, Google doc link, and any other sort of photos or videos when necessary.

We spit the work up in order to not waste time and to finish this portion as soon as possible as to concentrate all our efforts solely on the music video and marketing campaign. We did the marketing campaign on Canva and wrote down the storyboard with three pieces of paper each consisting of 8 squares. We all confirmed what we liked or what needed changing until we had a relatively final draft of what we had to film. Of course later on, while filming when someone thought of something to add we would record it in order to have the option while editing. I ended up recording some extra scenes in order to make up for the run time but mainly so that the story would make more sense from going to the setting of the town center to the middle of the woods. 

After we finished recording everything all that was left was editing the video. I decided to edit the video and after everyone sent me the film I used the storyboard that we had come up with beforehand in order to use it as a nice way to place the shots in the appropriate places and use any promotional bits wherever it was needed as well as a little synch with the song and the shots.

This project taught me many things such as time management, editing a music video, and finding some of the best shots in a film. While recording this project one of the most fun and also difficult parts was imagining the song playing with a specific shot composition in your mind and then executing it the way you like. I believe this will be helpful because it increases the amount of knowledge I now know about video composition and audio transitions.